Mutia Adisoma

Storyteller, Copywriter, and Content Marketer

United States

I've written stories of inspiring places, people, and organizations for over a decade. In 2014, I pivoted into the mission-driven space after interviewing an eco-entrepreneur for a feature article. The experience was life changing, igniting in me a passion for brand storytelling.

It has been a joy and honor to drive growth for mission-driven companies by expertly crafting content that truly connects with target audiences and ignites action.

After six years of impact as Head of Content at Celsious, a sustainable laundry startup in Brooklyn, I'm ready for my next opportunity. I thrive in collaborative environments and seek a full-time role working with changemakers in NYC, preferably on-site or hybrid.

Below is a selection of my work. Please tap the titles to access the full content.

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Portfolio

Brand Storytelling

Celsious
Ecommerce Site Content

Created brand pages, product description pages, FAQ/informational pages, testimonials, navigation, and forms.

Celsious IG
Organic and Paid Social

Managed paid social media partnerships with Adobe, UNIQLO, Madewell, Alex Mill, Bearaby, Stapelstein, and KEEN.

Email Marketing

Celsious
12/13/2024
Educational Emails

Laundry care tips, including wash guides, folding guides, and easy ways to reduce waste. Cashmere care guide featured on Really Good Emails.

Celsious
11/01/2024
Promotional Emails

Flash sales, product promotions, new in shop, back in stock, seasonal recs, and staff recs.

Celsious
10/12/2024
Collab Emails

Collaborations with The Nature Conservancy, Modo Yoga NYC, and Random House (joint giveaway).

Blog Content

Thought Leadership

Celsious
11/07/2024
Media Coverage

Increased brand visibility by positioning the Celsious founders as media-recognized industry experts.

Press Kits

MABLE
07/01/2017
MABLE Press Kit

Introducing MABLE's unique bamboo products and mission.

Indosole
06/14/2016
Indosole Press Kit

Introducing Indosole's newest shoe and sandal collection 'Elements.'

Interviews

Travel & Lifestyle

Forbes Travel Guide
AYANA Resort Bali

In the southwestern peninsula of Bali amid 222 acres of private tropical forest, you’ll find the expansive AYANA Resort Bali.

Bali & Beyond
11/01/2014
Adorn Me | John Hardy Jewelry

We paid a visit to the John Hardy workshop to find out about the jewelry brand's creative process, values and commitment to Indonesian artisans.

Forbes Travel Guide Stories
09/19/2013
Bali Hotels' Exhibitionist Tub Trend

Bali's newest trend takes an outdoor approach. Correspondent Mutia Adisoma explains the tropical paradise's penchant for exhibitionist tubs.